For 40 years, Dollar Western Wear has focused its efforts in the old fashioned way of doing business, face to face with the end consumer. The times have changed and now Dollar Western Wear can be shared and enjoyed in an online shopping experience.
In 1981, Larry Moore and his wife Nita were owners of a successful business in Lubbock, which included some clothing. On the fringe of the Urban Cowboy Era, Larry Moore made a deal on some Western-style shirts. He started with a dozen and advertised “Buy two, get the third for $1.” The Dollar promotion was a big hit, and Moore quickly sold through four more shipments of shirts. At a time when many retailers were trying there hardest to get out of Western Wear, Moore was ready to jump in. He added roper boots next and by 1982, inspired by his first Western Wear promotion, hung a “Dollar Western Wear” shingle outside of his existing store. After pouring the profits of goods sold back into new merchandise, Dollar Western Wear had grown beyond the small space reserved for clothing in his existing store and opened it’s first stand alone Dollar Western Wear. By this time, Larry Moore had earned the respect of Western manufacturers and was able to invest in top-quality merchandise.
In 1988, full-time Texas Tech college student Michael Kahn went to work for Moore as a sales clerk. This was not Kahn’s first stint in the Western industry, he had started selling Western Wear in the Dallas-Fort Worth area at the age of 15 and came to Dollar Western Wear with four years of experience. By Kahn’s senior year at Tech, he had become the store’s assistant manager. After college graduation, Kahn took over as the store manager, then on to general manager, and into his current position of CEO for the parent company and business partner of the President and Founder Larry Moore.
The Dollar Western Wear of today bears little resemblance to the original store. We have recently moved to the heart of Lubbock, Texas at 50th and West Loop 289. The merchandise found in the store is focused around a lifestyle instead of merely just filling departments with products to fill the shelves. Dollar Western Wear is a reliable barometer for style and trends in the Western industry. Thoroughly modern in both merchandise and marketing, Dollar Western Wear sets the trends in Western fashions instead of following them. The focus is on creating and designing many of the products and not just selling the ones the industry has to offer.